Busting 6 Squarespace myths
'Stay true to yourself, yet always be open to learn. Work hard, and never give up on your dreams, even when nobody else believes they can come true but you. These are not cliches but real tools you need no matter what you do in life to stay focused on your path'. ~ Phillip Sweet
I love to work with Squarespace as it is just so easy and straight forward to use! But obviously there are a lot of other platforms out there, a lot other opinions and loads of misunderstandings about Squarespace. I am going to set the record straight today by playing True or False with some common Squarespace misconceptions!
Myth 1: Squarespace is expensive to use
This all depends on what you want. Squarespace is a bit more expensive then WordPress for example but the value you get from using Squarespace is in my opinion far greater that with WordPress. The amount of time you save by using Squarespace is a big benefit.
A couple of benefits:
* Squarespace is a drag and drop website building platform, so you don't need to know coding.
* Updating plugins? Squarespace has got your back. All the technical management regarding operating and maintaining a website is done by the Squarespace team. So you don't need the worry about all of that technical stuff. Few is that a relief!
* There is a point of contact! I have found it so difficult to get things sorted with WordPress, it is really a struggle to find somebody to help you out if you have an issue. Often this results in you going to web designer / developer to help you fix the problem. However you end up with a costly hourly bill from him or her. With Squarespace there is a 24/7 support team that has your back and can help you! This is truly amazing. This will save you so much time and money!
That is also my aim with my website design services. Click here to learn more about working with me! Everyone is so busy nowadays that designing the actual site might not be on your list of priorities, but that is where I come in. I can build that website for you and afterwards you are totally capable to rock it on your own. No need to be insecure about what your doing, your website is updated & maintained by Squarespace and if there are any issues they are there to help. So on a monthly basis you might pay a bit more, but you wont be stuck with costly bills from a web developer for fixing your website issues. There are actually designers that love WordPress for this specific reason, people don't know where to go or what to do when they have an issues so they have to turn back to their web designer and they get to charge you a 'lovely' hourly rate.
With Squarespace pricing plans, you can chose between 2 website packages and 2 commerce packages. They are clearly described on the website and vary between £10 to £37 a month depending on the plan you choose and whether you pay monthly or yearly.
Myth 2: Squarespace is bad for SEO
SEO stands for search engine optimisation. To make a search engine happy these are 3 things you need to consider (There are more ranking signals, but these are the most common):
High quality links back to your website
Links back to your website basically means that other website out there says to google, hey this website is really cool, they know what they are talking about. They are good! So if this link comes back from a high quality website like for example www.oprah.com, that means you are going to be ranked higher. So when people link back to your website it builds your authority. So it totally does not matter where your website is build, which platform is used when it comes to 'Back Links'.
Good & valuable content
Again for this one it does not matter with platform you use, as long as you provide good and valuable content google will like you. Search engines are smart and if people click on your blog post and very quickly hit the back button, it indicates that it is not very valuable or a long post. When you write keep in mind that you are writing for humans and not search engines. Write posts that are about 2000 words and use key words when it makes sense!
Blog consistently and with time you will become a master in your topic, which is something that Google will pick up as well!
Site set up & Plugins
So people tend to think because there are fancy SEO plugins available on Wordpress, that once they installed it, it will automatically rank you higher for SEO. This is not true, the actually installing of the plugin does not rank you higher. The plugin is kind of like a checklist, it keeps you right when writing a blog, it reminds you to add keywords, name pictures etc. What squarespace does it looks at what WordPress plugins are doing good and whats working then they build it into their system. No need add any extra plugs, it is all included within squarespace. Read this blog I wrote about Squarespace SEO to optimise your settings and learn more.
Myth 3: Your content and website is owned by squarespace
Uhh nope, so not true. This is what squarespace has to say about content on their terms and conditions:
'When you upload content to Squarespace, you still own it. You do, however, give us permission to use it in ways necessary to provide, improve, promote and protect our services. For example, when you upload a photo, you give us the right to save it and display it on your site at your direction. We also may promote or feature your site, but you can opt out if you don’t want us to do that.'
Myth 4: You can't keep your domain name
Nope definitely not true! If you already have a domain name you can transfer that easily with you to Squarespace or you can buy one through Squarespace and keep everything under one roof. The Squarespace domain names are officially hosted through Tucows but managed through Squarespace. If you get a squarespace account and pay it in one go then you are entitled to one custom domain name free for the first year.
Myth 5: You can't customise templates
Squarespace has beautiful pre-set templates you can use. You just need to change the pics and the text and tadaa there you go. However your website will look like everyone else out there. You can customise these templates and create beautiful websites! If you go on Pinterest for example there are so many inspiration websites available. I happen to know loads of tricks that will make your website stand out from the crowd!
Myth 6: You cannot use custom code
Yes you can use custom code and there are many tutorials and Facebook groups out there offering tips and tricks. However since this is you making advanced changes to your website they do not cover this in the squarespace support, but on their website they offer resources that are available to help you out.
I hope by explaining some of the squarespace myths to you, you can see how awesome this platform is!